Withdrawal Policy Statements

Richard Thaler won the noble prize for his work on human behaviour and decision making. One of his big ideas is this revelation that as humans that we are far more likely to do things that we consider difficult if only we were doing them in the future. This concept is being used to transform retirement savings by getting employees to commit to saving more of their future pay rises under what is known as ‘save more tomorrow’. This all goes back to the idea of pre-commitment. In his book, Influence, Robert Cialdini talks about using pre-commitment as a tool to influence people and again, this idea has been used in many spares of life.

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